PROCESS - DESIGN
Web design is a complex amalgamation of information architecture, usability and visual appearance that — to the Web visitor — makes things look simple ... friendly ... logical. That's critical because your visitor is only one click away from disengaging from a dialog you really want to prolong. And never returning.

To encourage lengthy periods of browsing and frequent returns the Web site needs to address the issues that are personally relevant to the user. And present them in a design that is both attractive and highly usable. Here's how:

• Identify the primary focus of the Web communication
• Design an assortment of interface concepts
• Choose the concept that "works" for you
• Refine / revise / finalize the user interface you selected

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Process The step-by-step procedure we use to plan and develop a Web site Planning Design Production Launch Tools The software we use to design and produce Web site